Ericka Hatfield, CEO

Ericka Hatfield is the CEO and “The Bougie Innovator” of The BB Group. She provides the overall strategy and brand development for “The Bougie Brunch”.

Ms. Hatfield  serves as the Senior Brand Strategist for SJS Consultants.  She is a highly accomplished, seasoned marketing professional with more than 10 years of expertise leading creative and strategic initiatives for corporations.

Ms. Hatfield is a forward-thinking leader and innovator with experience in technology, education, government, hospital, non-profit, healthcare, retail and commercial real-estate sectors.  Among her specialties include planning and managing complex campaigns/events that enhance profitability and brand awareness; content creation and launching new digital media platforms.

Ms. Hatfield was instrumental in the successful launch of a technology infrastructure in the New York City underground subways, as the Head of Marketing and Communications for a tech start-up. She secured significant media coverage in local, national and global markets for that initiative and also managed marketing and PR initiatives with partners including AT&T, Sprint and Verizon.

Ms. Hatfield holds a Bachelor of Arts in Journalism from the University of North Texas and MBA with honors from Saint Peter’s University. The Minnesota born – Texas native is a member of Alpha Kappa Alpha Sorority, Incorporated and serves as a Lead Ambassador for the American Cancer Society Cancer Action Network. She relocated from New York City to Washington, D.C, where she now resides.


Lyndsay Christian, CMO

Lyndsay Christian is the CMO and “The Bougie Media Maven” of The BB Group. She leads media and public relations initiatives and serves as the emcee for all our events.

Mrs. Christian is a television personality. She currently works as a Correspondent/Producer for NJTV News in Newark, NJ and as a Weekend Anchor for Verizon Fios1 News in New York. Prior, she reported for NY1 News, NBC Houston and FOX Tulsa. She’s also appeared on “The Wendy Williams Show.”  Mrs. Christian also lends her voice and talents to various community and social events as a mistress of ceremonies, host, keynote speaker and panelist.

Mrs. Christian has several years of experience, too, as a media consultant in the public relations/marketing industry.  She has secured impressive national and regional media coverage for beauty and lifestyle brands including Johnson & Johnson skincare.  She is also well-versed in training spokespersons for Satellite Media Tours (SMTs) and creating meaningful key messages for brand and product placement.

The Houston, Texas native graduated with honors from the University of North Texas with a Bachelor of Arts in Communication Studies, and dual minors in dance and secondary education. She is an active member of Alpha Kappa Alpha Sorority, Incorporated – Hudson County Chapter. She resides in Jersey City, New Jersey with her husband.


Shawanda Green, COO

Shawanda Green is the COO and “The Bougie Intellect” of The BB Group. as COO She leads marketing and business operations, in addition to brand ventures and enterprises.

Ms. Green’s currently serves as the Brand Engagement Lead/Account Director for Accenture Interactive, in which she leads projects to support brand initiatives and consumer engagement through strategic planning and business development in the telecom sector.

In addition, to her current role, Ms.Green has 15 years of experience in the advertising industry providing brand leadership and development, with a focus on cross-disciplinary teams supporting client business. She has launched brands campaigns for several B2B and B2C Fortune 500 clients in government, consumer packaged goods, pharmaceuticals and insurance sectors Her clients cover a range of fortune 500 companies including the IRS, Dannon, Pfizer, Merck, Novartis, Shire and Astra Zeneca.

The Southern California native earned a Bachelor of Science degree from the University of Arkansas at Pine Bluff. She loves to spend her free time traveling and visiting her family and friends on the West Coast. She relocated to New York City in 1999 and currently resides in Jersey City, New Jersey.


Joi Adams, CTO

Joi Adams is the CTO and “The Bougie Visionary” of The BB Group.  She leads all digital and creative initiatives.

Mrs. Adams is a Strategic Conference Marketing Manager Consultant.  She produces multi-facet conferences, manages day-to-day operations and directs teams. She has supported Fortune 500 clients and those in the government sector. She maintains a big picture philosophy with a focus on goals and a keen eye to details.

Throughout her career, Mrs. Adams has received accolades from the Chief Information Officer and former NASA Astronaut, Dr. Kathryn Sullivan, for her outstanding work. She is a proud member of the Society of Government Meeting Professionals (SGMP). Her hometown of Dayton, Ohio honored her with the “Fearless Lady Award” from her leadership within the community.

When she’s not planning fabulous events, Mrs. Adams is focused on various projects including penning her first book, traveling the world, designing t-shirts, logos and developing brands for clients.

Mrs. Adams earned a Bachelor of Science in Business Marketing from Central State University and a Bachelor of Science in Fashion Marketing from The Art Institute of California – San Francisco.  Mrs. Adams resides in New York City with her husband, son and dog.